Marketing Consultant, Fractional Head of Marketing & Founder of JDH Growth
Joshua (Josh) Hughes is a marketing consultant with experience across SEO, organic growth, content, brand strategy, websites and marketing leadership.
He is the founder of JDH Growth, a Cardiff-based marketing and SEO agency, and currently works with businesses in the UK and UAE, combining strategic marketing leadership with hands-on delivery.
I grew up near Cambridge and have always had an interest in business, finance, marketing and property. I studied Industrial Economics at the University of Nottingham, applying economic theory to the behaviour and performance of businesses and markets.
My career in marketing began in the online technology sector, initially working across digital products, copywriting, UX, social media and customer experience. Over time, I became increasingly focused on content and began developing my knowledge of SEO and organic search.
In 2022, I moved to Dubai after becoming interested in the opportunities within its rapidly growing real estate market. After briefly experiencing the industry as a real estate agent, I realised that my skills were much better suited to marketing and joined Betterhomes as Lead Copywriter.
That decision ultimately shaped the next stage of my career. At Betterhomes, my role expanded from copywriting into content strategy, SEO, research, website UX and brand marketing. I became Content Manager and led the marketing of PRIME by Betterhomes, the company’s newly launched luxury real estate brand.
I subsequently joined Engel & Völkers Dubai as Content Manager before being promoted to Marketing Manager, Brand & Communications. I led organic content and wider marketing activity across SEO, email, brand, social media and research, managing a small team and working closely with designers, videographers and other specialists.
Alongside my role in Dubai, I began working with Right Now Residential in London, initially supporting its SEO, content, brand and social media activity. Following strong early results and my planned return to the UK, I joined the business full-time as Head of Marketing in early 2026.
Once the marketing foundations and processes were established, the role transitioned into a fractional position. At the same time, Engel & Völkers Dubai wanted to retain my support across SEO, market research and organic content, while I began working with Rosie Patterson to create and launch Patterson & Co Mortgages.
Those relationships became the foundation for JDH Growth.
Today, I work directly with a small number of businesses as a marketing consultant and fractional marketing leader, alongside selected website, SEO and brand projects.
June 2026 – present | Cardiff, UK
I founded JDH Growth to provide businesses with direct access to experienced marketing support without the layers of a traditional agency.
My work spans SEO and organic growth, marketing strategy, websites, content and brand, with a particular focus on helping businesses strengthen their online presence and generate sustainable growth.
July 2026 – present | London, UK
I lead the in-house marketing function for Right Now Residential and Right Now Living, working closely with the leadership team and coordinating internal stakeholders and external specialists.
My role covers overall marketing strategy, brand, websites, SEO and AI search, content, lead generation, social media, customer communications and marketing performance.
I originally joined Right Now Residential full-time as Head of Marketing in April 2026 after supporting the business on a freelance basis.
June 2026 – present | Dubai, UAE
I continue to work with Engel & Völkers following my previous two years within its Dubai marketing team.
My current work focuses primarily on SEO strategy, organic content, market reports, research and thought leadership, working alongside the in-house marketing team to strengthen search visibility and brand authority.
Josh graduated from the University of Nottingham with a degree in Industrial Economics, studying the application of economic theory to businesses, industries and real-world markets.
His studies reflected an early interest in economics, finance and business strategy, and he later achieved a score within the top 3% globally in the Bloomberg Aptitude Test, which assessed areas including financial knowledge, economics, analytical reasoning and quantitative skills.
My work spans SEO, marketing strategy, websites, content and brand development, working with businesses ranging from local independents to international brands.
Selected projects include ongoing marketing leadership for Right Now Residential, SEO and content consultancy for Engel & Völkers Dubai, the launch of Patterson & Co Mortgages, and website and SEO projects for businesses including Whizz Driving School and Homme House.
You can find me on LinkedIn, explore JDH Growth, or get in touch at hello@jdhgrowth.com